"beer o'clock : (slang, humorous) The time of the first beer (or alcoholic beverage) of the day. To..."

“beer o'clock : (slang, humorous) The time of the first beer (or alcoholic beverage) of the day.
To celebrate April Fools’ Day, this week we are featuring a series of unusual concepts. Enjoy!”

- https://en.wiktionary.org/wiki/beer_o%27clock

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