"signage : (uncountable) Signs, particularly those imparting commercial, directional, or road traffic..."

“signage : (uncountable) Signs, particularly those imparting commercial, directional, or road traffic information, taken collectively.
(countable, chiefly India, elsewhere regarded as nonstandard) A sign, a signboard.
Swedish band Ace of Base’s song “The Sign” was released in Europe on this day in 1993.”

- https://en.wiktionary.org/wiki/signage#English

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