"amaranth : (dated, poetic) An imaginary flower that does not wither. Any of various herbs of the..."

“amaranth : (dated, poetic) An imaginary flower that does not wither.
Any of various herbs of the genus Amaranthus.
The characteristic purplish-red colour of the flowers or leaves of these plants.
amaranth colour:  
(chemistry) A red to purple azo dye used as a biological stain, and in some countries in cosmetics and as a food colouring.
(cooking) The seed of these plants, used as a cereal.”

- https://en.wiktionary.org/wiki/amaranth#English

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